Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Havaianas is looking to stretch its brand beyond flip-flops
  • Havaianas is looking to stretch its brand beyond flip-flops
    Havaianas (2011) ©
CASE STUDY

Havaianas: stepping beyond flip flops

The Havaianas brand of flip-flops was born in 1962 as a basic shoe for Brazilian plantation workers. Today it’s sold in over 100 countries, with its parent company earning $1.1 billion in 2014. But with an annual sales drought after every summer, how’s the brand combating its seasonality?