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  • How can rural Japan bring back locals and tourists?
  • How can rural Japan bring back locals and tourists?
    Zhao!, Creative Commons (2014) ©

Why Japan is cleaning up its countryside

Japan is experiencing a tourism boom. But its struggling countryside is absent from most itineraries, with limited access for foreign visitors and areas marred by runaway development. Could spreading the word about Japan’s rural charm bring tourists and locals back to its dying towns?

Location Japan

When people envisage a trip to Japan, it’s often the bright lights and cultural quirks of cities like Tokyo and Kyoto. And with international arrivals up year-on-year in 2015, these cities are reaping the benefits. [1] But what about the rest of the country?

The truth of the matter is that the nation’s countryside is emptying out. [2] But grassroots tourism efforts – often supported by local government bodies – are attempting to turn the tide for rural Japan. “There’s a ferment going on at the local level these days,” says Alex Kerr, ...



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