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  • Walkonomics wants its users to take the scenic route
    Kat N.L.M., Creative Commons (2013) ©
CASE STUDY

Walkonomics: slowing down to take the scenic route

As people grow increasingly anxious about always being ‘on’, they’re seeking new ways to relax. Walkonomics is an app that encourages users to take longer, more beautiful paths. But if 70% of people feel short on time, will they really want to spend precious minutes on taking the scenic route?

Location United Kingdom

Scope
“Modern technology has become a total phenomenon for civilisation,” wrote philosopher Jacques Ellul. “It’s the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.” [1] And it’s true that switching off is tricky, especially for younger generations; 90% of Gen Yers say their phones never leave their sides, with 78% spending more than two hours surfing, shopping and chatting on their devices. [2]

But while efficiency has become a priority for many, there’s a question of whether or not ...

Canvas8

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