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  • Walkonomics wants its users to take the scenic route
    Kat N.L.M., Creative Commons (2013) ©
CASE STUDY

Walkonomics: slowing down to take the scenic route

As people grow increasingly anxious about always being ‘on’, they’re seeking new ways to relax. Walkonomics is an app that encourages users to take longer, more beautiful paths. But if 70% of people feel short on time, will they really want to spend precious minutes on taking the scenic route?