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  • French festival-goers are tiring of big, busy events
  • French festival-goers are tiring of big, busy events
    Maël Racapé, Creative Commons (2012) ©
REPORT

Why festivals in France have gone small

France hosted more than 1,600 festivals in 2014, including some of Europe’s most iconic gatherings. But as attendees are served the same predictable line-ups and experiences, big events are losing appeal. What’s the allure of niche festivals and how can brands tap into these intimate occasions?