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  • An anthropomorphised radish has become China's biggest ever hit
  • An anthropomorphised radish has become China's biggest ever hit
    Monster Hunt (2015) ©
CASE STUDY

Monster Hunt: China's beastly summer blockbuster

While Jurassic World dominated screens in the US, a very different beast was making its mark in Chinese cinemas. Monster Hunt, the story of Wuba, a cute, adorable ‘monster’ born to be king, became the highest grossing Chinese movie of all time. What’s driving people to cinemas? And could the domestic industry ever rival Hollywood?