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  • Chinese women are better off alone
  • Chinese women are better off alone
    Renato Morbach, Creative Commons (2009) ©

Who are China’s ‘leftover’ women?

For the last decade, Chinese magazines, sites and government bodies have been labelling unmarried women over 27 as sheng nu –‘leftover women’ – in a bid to counter a social trend seen as destabilising society. But who are these leftover women? And why should brands be paying attention to them?