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  • Ownership is out, renting is in
  • Ownership is out, renting is in
    Stefano Corso, Creative Commons (2010) ©
CASE STUDY

ByeBuy: pay-as-you-go drones and iPhones

While we might be able to stream music through Spotify, borrow a Zipcar, and rent a designer handbag, the tech industry lags behind, locking consumers into expensive devices that’ll be obsolete in months. Can ByeBuy’s pay-as-you-go model for renting gadgets break the upgrade cycle?

Location Northern Europe / Western Europe

Scope
In a world where we can stream music through Spotify, borrow a Zipcar, and rent a designer handbag, ownership is on its way out. People are increasingly happy to use a service while they need it, before handing it over to the next consumer. But one sector lags behind – ownership is still the norm in the tech world. Even when your new device becomes dated in just a few months, it’s still considered necessary to own a phone or computer.

ByeBuy is looking to revolutionise this model and bring the tech market into line. The London- and Berlin-based ...

Canvas8

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