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  • Ownership is out, renting is in
  • Ownership is out, renting is in
    Stefano Corso, Creative Commons (2010) ©
CASE STUDY

ByeBuy: pay-as-you-go drones and iPhones

While we might be able to stream music through Spotify, borrow a Zipcar, and rent a designer handbag, the tech industry lags behind, locking consumers into expensive devices that’ll be obsolete in months. Can ByeBuy’s pay-as-you-go model for renting gadgets break the upgrade cycle?