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  • Studies suggest our attention spans now last just eight seconds
  • Studies suggest our attention spans now last just eight seconds
    NASA HQ PHOTO, Creative Commons (2014) ©
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Do goldfish really have longer attention spans than humans?

According to research, goldfish now officially have longer attention spans than humans. But is it really that simple? Canvas8 sits down with Faris Yakob, author of Paid Attention: Innovative Advertising for a Digital World to discuss how human attention is changing and why it’s so important.

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