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  • Why have US teens gone mad for K-pop?
    KCON USA (2014) ©
CASE STUDY

Teen America: K-poppers

From Fangirls to Coasties, the US is home to a colourful range of teen subcultures. In the second of a series exploring Gens Z and Y, Andrea Graham Richeson takes a look at Korea-obsessed K-poppers. How’s this group changing what it means to be a consumer in an increasingly global market?