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  • The credit card provider now accepting pouts
  • The credit card provider now accepting pouts
    Patrik Nygren, Creative Commons (2014) ©
CASE STUDY

MasterCard Selfie Payments: pics become passwords

The average Gen Yer spends five hours a week taking photos of themselves. Knowing how much this group loves a selfie, and that ease is considered the most important feature of banking, MasterCard is hoping its ‘selfie’ payment method will get them snapping and spending like there’s no tomorrow.