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  • Will a free NME grab the attention of modern music fans?
  • Will a free NME grab the attention of modern music fans?
    David Burke, Creative Commons (2013) ©
CASE STUDY

NME: going free for next gen music fans

A subscription to NME was once essential for music-loving Brits seeking out new artists and gigs to attend. But with the likes of Songkick and Spotify covering these roles in 2015, NME has decided to go free to boost circulation and stave off irrelevance. Can it appeal to a new generation of musos?