Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Old habits don’t have to die-hard
  • Old habits don’t have to die-hard
    Basheer Tome, Creative Commons (2011) ©
CASE STUDY

Take It From A Fish: kids give dad health advice

People don’t like being told what to do, especially by big corporations. And knowing that men in particular don’t like listening to health advice, pharmaceutical company AstraZeneca targeted the wives and kids of unhealthy dads. But how did it do this? And why did it work so well?