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  • How is Flatbook shaking up the home rental market?
  • How is Flatbook shaking up the home rental market?
    Daniel Lee, Creative Commons (2014) ©
CASE STUDY

Flatbook: a hotel brand that covers your rent

Airbnb’s popular home rental model has spawned a wave of spin-off start-ups, from cleaning services to listings managers. Among them is Flatbook, which covers its users’ rent while they are away to make subletting easy. How’s its hotel-like service become a hit with students, families and landlords?

Location Global

Scope
With Airbnb now valued at $25.5 billion – $4.6 billion more than Marriott International – it’s no surprise that spin-off start-ups have sprung up, from cleaning services (Proprly) to listings managers (Guesty). [1] Among them is Flatbook, which guarantees to cover its users’ rent while they are away, listing their apartments on sites such as Airbnb to recoup costs.

The service has expanded to 25 cities around the world, paying out more than $2 million to renters. But while Flatbook’s founders want to make it the ‘first brand for the next generation of hospitality’, will ...

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