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  • What’s your hotel saying about you?
  • What’s your hotel saying about you?
    Eugene H. White, Creative Commons (2012) ©
CASE STUDY

Art Series Hotels: reviewing the reviewers

Are you the kind of person who leaves a hotel room in a mess or takes more than the complimentary soap? The Art Series Hotel Group is turning the tables on today’s empowered consumers with reverse reviews, but can the threat of public shaming or a promise of special perks get guests to behave?