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  • In Cambodia, the future of health looks a lot like luck
  • In Cambodia, the future of health looks a lot like luck
    Lucky Iron Fish (2015) ©
CASE STUDY

Lucky Iron Fish: how a symbol can save lives

Symbols are key to the way we navigate the world around us. The creators of Lucky Iron Fish have distilled cultural symbols into a product that has not only changed behaviour, but also saved more than 46,000 lives. But which symbols are they and why do they work so well?

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