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  • Should brands be provocateurs?
  • Should brands be provocateurs?
    EventPhotosNYC (2015) ©
Snapshot

A sector snapshot of communications

Should brands be provocateurs? Why do we expect our social networks to work harder? How can shaming be a force for good? And why tuning out the things we don't want to hear is easier than ever.

Location Global

In a saturated media landscape, it can be easy to get lost in the noise. Do you need to be a provocateur, riling up your critics to get noticed? Or should you jump on the latest moral bandwagon, and make your mark by uniting people in a campaign of shared values?

Of course, when everyone’s fighting for attention, sometimes less is more and blending in can be a powerful tool. Making yourself useful and knowing when people want to be left alone can be as powerful as making yourself heard.

This snapshot looks at why we want ...

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