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  • What can McDonald’s learn from fast-casual chains?
  • What can McDonald’s learn from fast-casual chains?
    Steven Depolo, Creative Commons (2012) ©
CASE STUDY

McDonald’s Eat-In: slowing down fast food

News that McDonald’s profits fell 21% in Q4 2015 highlighted how the brand had lost touch with consumers. Trials in Australia and the Netherlands aim to make the brand relevant again, but can customisable menus and more comfortable restaurants bring people back through the golden arches?