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  • How has an arts festival transformed tourism in Tasmania?
  • How has an arts festival transformed tourism in Tasmania?
    Matt Warrell (2014) ©
CASE STUDY

Dark Mofo: dark arts reinvent festival tourism in Australia

Cold. Dark. Weird. Three words you probably don’t associate with Australian tourism. But since 2012, cult arts festival Dark Mofo has changed the way Tasmania is viewed – making it the coolest destination for winter. How has this unlikely festival put the state back on the mainstream map?