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  • A rundown of underlying themes from the best campaigns of the past year
  • A rundown of underlying themes from the best campaigns of the past year
    Sport England (2015) ©
REPORT

Cannes Lions 2015: changing the world for the better

What were the underlying themes at Cannes Lions 2015? From encouraging people to improve themselves through the power of shame to enabling people to improve the world through digital channels, many of this year's winners set out to encourage positive behaviour change.

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