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  • What can beauty brands do to reach black women?
  • What can beauty brands do to reach black women?
    j-No, Creative Commons (2013) ©
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What beauty brands can do to diversify

Black women have long been underrepresented by cosmetics brands in terms of product ranges and advertising campaigns. But as the global population becomes more diverse – and as companies recognise the diversity that’s always existed – could the beauty market be set for an overhaul?