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  • Who’s up for a ‘cheeky Nando’s’?
  • Who’s up for a ‘cheeky Nando’s’?
    Nando’s (2010) ©
CASE STUDY

Nando's: a Peri Peri British institution

With fans ranging from David Cameron to Jay-Z, it’s clear that Nando’s is a modern British institution. Popular with every kind of diner, the restaurant has nearly 300 restaurants across the UK and has just begun its expansion into North America. What’s the appeal of going for a ‘cheeky Nando’s’?

Location United Kingdom

Scope
When David Cameron and Jay-Z declared themselves fans within months of each other, it became clear that Nando’s had become a British institution. Founded in 1987, the chain has grown into an internationally recognisable brand with close to 1,000 restaurants in 30 countries around the world. [1] In 2010, it was named one of the world’s 30 hottest brands, while in 2014 the Nando’s Twitter account became the most popular UK restaurant on the platform with 1.6 million followers. [2][3

Popular with every kind of diner – both celebrity and otherwise – and the subject of ...

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