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  • Is Tidal’s popularity already on the ebb?
  • Is Tidal’s popularity already on the ebb?
    Garry Knight, Creative Commons (2013) ©
CASE STUDY

Tidal: premium streaming for Gen iPhone

In March 2015, a little-known boutique music streaming service became the most talked about thing in the music press. Jay Z’s acquisition and relaunch of Tidal was met with ambivalence at best, ridicule at worst. Yet beyond the uproar, Tidal provides clues about how people like their music.