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  • Minions are invading homes via letterbox
  • Minions are invading homes via letterbox
    Ricky Brigante, Creative Commons (2012) ©
CASE STUDY

Amazon’s Minions ads: delivering a billboard through your letterbox

Most parcels we receive are of the bland, cardboard variety. But Amazon is now using its packaging as an advertising platform, starting with bright yellow ads for the Minions movie. As people more actively block and ignore brand messaging, is this a smart way to get ads under noses and into homes?