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  • Can Tang become the tipple of choice at Chinese dinner tables?
  • Can Tang become the tipple of choice at Chinese dinner tables?
    Bacardi (2015) ©
CASE STUDY

Bacardi Tang: a ‘tea spirit’ transforming Chinese dinner tables

Just one liquid is trusted to complement Chinese cuisines; ‘lü chá’ – green tea. In a bid to lure drinkers of China’s native firewater Baijiu, Bacardi believes it can transform Chinese dining and drinking culture by distilling green tea leaves to create a pure tea spirit. Will it catch on?

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