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  • Can Playboy’s nudity-free app keep men entertained?
  • Can Playboy’s nudity-free app keep men entertained?
    Marco Monetti, Creative Commons (2014) ©

Playboy Now: the top-shelf magazine gets safe for work

As sales of its physical magazines decline, Playboy – once top of the top-shelf – is rapidly reinventing itself for the digital age. It has now launched a free mobile app that offers Buzzfeed-style editorial content and Vice-style video. But most importantly, it’s nudity-free and safe for work.

Location Northern Europe / North America

Print magazine sales are plummeting on both sides of the Atlantic. In the US, sales fell by 14% in the first quarter of 2015, while the UK has experienced a 36% drop since 2009. [1][2] Yet consumers are actually reading more content than ever, albeit on laptops, iPads and smartphones rather than printed mags.

In 2014, mobile readerships grew 7%, largely due to free digital content – 45% of online readers only read free content. And while subscriptions to printed publications are falling, spend on print and digital advertising is increasing. In the US, magazine ...



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