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  • Can Playboy’s nudity-free app keep men entertained?
  • Can Playboy’s nudity-free app keep men entertained?
    Marco Monetti, Creative Commons (2014) ©
CASE STUDY

Playboy Now: the top-shelf magazine gets safe for work

As sales of its physical magazines decline, Playboy – once top of the top-shelf – is rapidly reinventing itself for the digital age. It has now launched a free mobile app that offers Buzzfeed-style editorial content and Vice-style video. But most importantly, it’s nudity-free and safe for work.