Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The future of the logo is far from bleak
  • The future of the logo is far from bleak
    Peace Love Shea (2015) ©
CASE STUDY

Tiffany T: a subtle hint of luxury

The Tiffany & Co. brand is iconic. Its blue packaging is instantly recognisable and its heart tag bracelets are coveted by women of all ages. But could logo fatigue be behind falling sales? A new line sees a delicate ‘T’ replace the old logo. Has discretion become the ultimate mark of distinction?