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  • Is branded content the future of marketing?
  • Is branded content the future of marketing?
    Ed Yourdon, Creative Commons (2009) ©
REPORT

Who wants to read a branded magazine?

With millions using AdBlock and just 24% of users scrolling down on native ads, brands can struggle to reach online consumers. Yet 90% of EasyJet’s six million monthly passengers read its in-flight magazine Traveller. We speak to Ink Global’s Jonny Clark to discover what makes engaging branded content.