Who wants to read a branded magazine?
REPORT
15 Jun 2015
Who wants to read a branded magazine?

With millions using AdBlock and just 24% of users scrolling down on native ads, brands can struggle to reach online consumers. Yet 90% of EasyJet’s six million monthly passengers read its in-flight magazine Traveller. We speak to Ink Global’s Jonny Clark to discover what makes engaging branded content.

Terpsichore Savvala