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  • Entrepreneurial and empowered, US Latinas are a rising force
  • Entrepreneurial and empowered, US Latinas are a rising force
    Pins & Palettes (2015) ©
REPORT

Are Latinas the most powerful US consumers?

In 2013, US Hispanic females had a combined spending power of $1.2 trillion. As their roles at home, in society and in business change, this group’s influence is only set to increase. How can brands use language, cultural heritage and sentiment to succeed with these Latinas?