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  • Why is natural black hair still considered ‘edgy’?
  • Why is natural black hair still considered ‘edgy’?
    AP Photographie, Creative Commons (2012) ©
CASE STUDY

Miss Jessie’s: natural hair care for the multicultural masses

In 2009, Good Hair laid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?

Location United States

Scope
Chris Rock’s documentary Good Hair was the talk of more than just beauty salons back in 2009. The film, about the $684 million black hair care market, details the lengths women go – from chemical relaxers to $1,000 weaves – to achieve beautiful barnets. As a result of the film, many African Americans sourced more natural alternatives, and three years after its release, sales of chemical relaxers fell more than 30%. [1]

Afro hair has many guises – locks, puffs, dreads and braids. Despite these styles being historically documented, natural black hair is still finding its place ...

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