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  • Why is natural black hair still considered ‘edgy’?
  • Why is natural black hair still considered ‘edgy’?
    AP Photographie, Creative Commons (2012) ©
CASE STUDY

Miss Jessie’s: natural hair care for the multicultural masses

In 2009, Good Hair laid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?