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  • Can BabyOye take its online success to brick-and mortar stores in India?
  • Can BabyOye take its online success to brick-and mortar stores in India?
    Harsha K R, Creative Commons (2014) ©
CASE STUDY

BabyOye: Indian mums spend big on babies

Financially-empowered mums have become the driving force behind India’s $12 billion baby care industry. Specialist retailers have now set up shop promising to better serve this segment with improved prices and convenience. But will this be enough to win the hearts and minds of these shoppers?