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  • Men are increasingly made-up about make-up
  • Men are increasingly made-up about make-up
    Benicio Murray, Creative Commons (2014) ©
CASE STUDY

MMUK MAN: Putting the guy in guyliner

Masculinity is more attractive than ever. With more than three million men in Britain admitting to wearing make-up – from bronzer to blusher to foundation – the male cosmetics market is booming. But what’s driving this cultural shift? And are men concealing their usage as well as their skin?

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