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  • Yummies and Henrys are looking to spend on style and status
  • Yummies and Henrys are looking to spend on style and status
    EventPhotosNYC, Creative Commons (2015) ©
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Have you met Henry?

Global sales of menswear grew to $440 billion in 2014, and with their high disposable incomes, aspirational young males are prompting luxury fashion and lifestyle brands to expand their offerings. Move over Yuppies, Yummies and Henrys are the new kids on the block – and they’re ready to spend.

Location North America / Northern Europe

Scope
Gen Y men are fast becoming big money. With high disposable incomes and an ardent consumerist desire to match, young, upwardly mobile males are prompting luxury fashion and lifestyle brands to expand their offerings and upgrade their customer service.

Discerning, highly driven and keen to drop serious cash on products and services that promise nothing but the best, these young men are swapping power tools for grooming gadgets and marriage proposals for decked out bachelor pads. Move over Yuppies, Yummies (young urban males) and Henrys (High Earners, Not Rich Yet) are the new kids on the block – and ...

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