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  • Yummies and Henrys are looking to spend on style and status
  • Yummies and Henrys are looking to spend on style and status
    EventPhotosNYC, Creative Commons (2015) ©
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Have you met Henry?

Global sales of menswear grew to $440 billion in 2014, and with their high disposable incomes, aspirational young males are prompting luxury fashion and lifestyle brands to expand their offerings. Move over Yuppies, Yummies and Henrys are the new kids on the block – and they’re ready to spend.