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  • Have smartphones made us lazier shoppers?
  • Have smartphones made us lazier shoppers?
    Lena Vasiljeva, Creative Commons (2013) ©
CASE STUDY

Tango Shop: chatty commerce for gen mobile

Shopping as we know it could be about to change. With over 50% of e-commerce traffic coming from mobile devices, an app called Tango is catering to a generation that’s stuck staring at their smartphones. With the ability to chat, share and buy all in one place, could rivals be left behind?