For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?

Anyone who’s seen an American college movie is familiar with the stereotypical frat boy; excessive boozing, scantily clad sorority girls and fierce camaraderie define him. It’s nostalgia for such ‘bromance’ culture which is the driving force behind San Francisco-based shorts brand Chubbies. But how did these tiny shorts manage to unite a ‘bro’-based style cult?

The surfers on Byron Bay used to dress head to toe in Billabong; those baggy board shorts and iconic backpacks were the epitome of cool. Since its glory days, the brand had fallen out of favour. But 2015 saw its first profit in years. What changed? And how can Billabong keep its head above water?

Rip Curl has announced a new piece of wearable technology: the 'Rip Curl Search' GPS. The service lets surfers relive every wave they catch when surfing via a watch that syncs with a companion app. Rip Curl hopes that the platform will revolutionise the way people surf.