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  • Socialise and shop alongside style icons
  • Socialise and shop alongside style icons
    EventPhotosNYC (2015) ©
CASE STUDY

The Net Set: logging into the Net-a-Porter lifestyle

Natalie Massenet, founder of Net-a-Porter, has been touted as ‘the woman who changed the way we shop’. Now, she’s at it again. In a bid to take a slice of the 36% of online purchases made via mobile, Massenet is launching The Net Set; the world’s first mobile, shoppable social network.