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  • Can healthy junk food appeal to kids?
  • Can healthy junk food appeal to kids?
    Kiks Balayon, Creative Commons (2007) ©
CASE STUDY

Chicken Town: fast food in disguise

Just under a quarter of children in London are obese, and with over 8,000 fried chicken shops spread across the capital, junk food is a major contributing factor. Tottenham-based Chicken Town offers up a healthy alternative to the greasy meal, but will school kids be able to stomach it?

Location United Kingdom

Scope
Childhood obesity is a growing problem in the UK, with 19% of 11-year-olds in England classified as obese. This proportion is even higher in London (22%), which hosts more that 8,000 fried chicken shops. [1][2] While the causes of are multifaceted – i.e. lack of physical activity at schools or limited access to healthy and affordable foods – the proliferation of fast food chains is certainly a big contributor.

London’s high streets are lined with the likes of Chicken Cottage, Dixy Chicken, PFC and Sams, but a new kind of fried chicken shop ...

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