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  • Has the internet killed off catalogue shopping?
  • Has the internet killed off catalogue shopping?
    Kaboompics, Creative Commons (2015) ©
CASE STUDY

Littlewoods: the next page in catalogue shopping

At its height, Littlewoods dispatched 25 million catalogues each year for mums and grans to thumb through. Now that online accounts for 90% of Littlewoods’ sales, the brand is set to drop the mag. But can anything replace the appeal of a spot of catalogue shopping on a lazy Sunday afternoon?