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  • Don’t hate the player, change the game
  • Don’t hate the player, change the game
    Startup Stock Photo (2015) ©
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How good businesses can change the world

In his 2015 book Gamechangers, innovation expert Peter Fisk provides 100 case studies of businesses that have won the game, changed the game or even invented their own games via new strategies and innovations – from global giants to small start-ups. So what makes a game changer?

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“Uber, the world’s largest taxi company, owns no vehicles,” writes Tom Goodwin, of Havas Media. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.” [1] Numerous factors have contributed to these vast industry shifts, but ultimately, it’s taken disruption from businesses like these, capitalising on shifting attitudes, to lead their respective markets onto new planes.

Branding and marketing expert Peter Fisk wanted to know which brands were shaking up industries across the world from the ...

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