Our 'online lives' are about more than witty tweets and holiday photos on Facebook; we bank online, we shop online, we find love online and we seek advice online. It's not just about data, either. It includes digital assets – from music to Bitcoin. What happens to all that information when we die?

Over 60% of Brits want to see more CCTV in their local area, but 86% of internet users have taken steps to remove or mask their digital footprints. With such a difference in attitudes, we're living in ‘the privacy paradox’. But if we care so much, why do we share so much?

The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

Digital is becoming a firm fixture in our daily lives. We sat down with Tom Chatfield, author of How to Thrive in the Digital Age, to discover the ways in which technology intersects human nature, and how we're adapting to this new landscape.