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  • Women’s football is kicking men’s into touch
  • Women’s football is kicking men’s into touch
    Nike (2015) ©
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Nike's World Cup Kit: Women's Football is top of the league

Nike has unveiled the new shirt for the US women’s football team; it’s clean and simple. But the real significance? It comes in men’s sizes. Women’s football is the fastest growing sport in the world, but the industry has under-served females for years. What does this mean for the industry?