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  • Women’s football is kicking men’s into touch
  • Women’s football is kicking men’s into touch
    Nike (2015) ©

Nike's World Cup Kit: Women's Football is top of the league

Nike has unveiled the new shirt for the US women’s football team; it’s clean and simple. But the real significance? It comes in men’s sizes. Women’s football is the fastest growing sport in the world, but the industry has under-served females for years. What does this mean for the industry?

Location North America / Northern Europe

Nike has released the US women’s team’s football shirt for the upcoming World Cup to much acclaim. However, the applause wasn’t reserved for the bold design, but because Nike is selling the jersey in men’s sizes for the first time.

The interest in women’s football is at an all time high. And with ladies activewear worth almost $34 billion in the US in 2014, women are now the drivers in a market where they spent decades as an afterthought. [1] "The industry has under-served women for years," says Matt Powell, a sports industry analyst at ...



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