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  • Do we want brands to know when we are sleeping?
  • Do we want brands to know when we are sleeping?
    Jawbone (2015) ©
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Do we want brands to know our every measurement?

The Apple Watch launched in April 2015 with an array of sensors to measure a user’s pulse, movement and location. Touted as a health and productivity aid, the watch is the most mainstream product to gather bodily data in the form of biometrics. But should brands know our every measurement?