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  • You’ll find Gap frolicking on Instagram this spring
  • You’ll find Gap frolicking on Instagram this spring
    Gap (2015) ©
CASE STUDY

Spring is Weird: a love story made for Instagram

To promote its new Spring collection, Gap has created a three minute love story for Instagram. A new 15-second episode is released weekly until the launch of its upcoming line. But do Gen Y and Z really prefer short and snappy content? And who wants to watch an ad from Gap on Instagram?