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  • Brick-and-mortar stores could learn a thing or two from e-tailers
  • Brick-and-mortar stores could learn a thing or two from e-tailers
    Harry Phillips, Creative Commons (2010) ©
CASE STUDY

The Physical Cookie: sweetening the shopping mall experience

We're all familiar with cookies – files that track us online, showering us with personalised ads. Brands love them and now shopping centres want to adopt them in an attempt to stay relevant in the age of e-commerce. But can the Physical Cookie really sweeten our offline shopping experience?