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  • People are investing in the careers of their favourite sport stars
    John Martinez Pavliga, Creative Commons (2010) ©
CASE STUDY

FanAngel: crowdfunding college athletes

College sport is big business in America, with 2.6 million people regularly watching NCAA college matches on TV. Looking to tap into that market, FanAngel is crowdfunded platform which allows users to incentivise their favourite players and teams.