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  • Why does fat have to mean unfashionable?
  • Why does fat have to mean unfashionable?
    Nicolette Mason (2014) ©
REPORT

Why plus-size is a big fashion opportunity

Picking up a last-minute party dress is easier said than done for plus-size women. The likes of Lululemon and Urban Outfitters don’t make clothes above a US 14, and the industry is losing out on as much as $14 billion by failing to serve this market. So what do curvy women want from their clothes?