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  • Could ByHours dispel the stigma attached to daytime stays?
    Pedro Ribeiro Simões, Creative Commons (2006) ©

ByHours: book a hotel by the hour

Day rates were once only found at seedy motels, but Barcelona-based start-up ByHours is partnering with high-end hotels across Europe to offer short stays to the next generation of business travellers looking to freshen up, take a nap and reply to emails before an important meeting or afternoon flight.

Location Europe

Gen Yers are growing up fast, and the next industry to really feel their impact is hospitality. They’re already 50% more likely to travel for business than the over 35s, and by 2025 they’ll represent 75% of the workforce. In less than two years, they’re set to overtake Boomers as the biggest spenders on hotels. [1][2]

From CitizenM to Marriott’s Moxy, hotel chains are developing new concepts that cater to this budget-conscious, design-worshiping generation. These properties are more revenue-efficient and are expected to increase profits until at least 2020, but occupancy is still ...



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