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  • Forget beer and caipirinhas, Brazilians are going for a glass of vino
  • Forget beer and caipirinhas, Brazilians are going for a glass of vino
    Luis Calçada, Creative Commons (2011) ©
CASE STUDY

Sonoma: educating Brazil’s sommeliers-in-training

Beer and caipirinhas may be popular in Brazil, but the natives are now just as likely to order a soft and woody Chilean or a large, cool glass of Argentinian Torrontés. But with only 37% of Brazilians feeling confident in their wine knowledge, can Sonoma help educate these wannabe sommeliers?