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  • How The New York Times plans to grab readers by the wrist
  • How The New York Times plans to grab readers by the wrist
    Apple (2014) ©
CASE STUDY

NYT for Apple Watch: get the news at a glance

You’ve gotten hold of an Apple Watch, but what do you do with it? That’s the question for brands eyeing up the next big tech platform. Do people want to read on it? And if so, how do you tell a story on a screen barely bigger than a 50 pence piece? The New York Times could have the answer.