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  • How The New York Times plans to grab readers by the wrist
  • How The New York Times plans to grab readers by the wrist
    Apple (2014) ©
CASE STUDY

NYT for Apple Watch: get the news at a glance

You’ve gotten hold of an Apple Watch, but what do you do with it? That’s the question for brands eyeing up the next big tech platform. Do people want to read on it? And if so, how do you tell a story on a screen barely bigger than a 50 pence piece? The New York Times could have the answer.

Location United States

Scope
You’ve got your hands on a new Apple Watch. After you’ve finished gazing at its shiny splendour and posted a selfie or two of you wearing it to every social platform you have access to, what do you actually do with it? That’s the million dollar question for brands eyeing up the next big tech platform. But for publishers and news organisations, the question is a more specific one; do people actually want to read on it? And if they do, how do you tell a story on a screen barely bigger than a 50 pence piece?

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