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  • Volvo is putting safety first
    55Laney69, Creative Commons (2011) ©
CASE STUDY

Volvo LifePaint: keeping cyclists as safe as drivers

Volvo's brand is synonymous with safety – it's even responsible for the invention of the seat belt. Now, the automaker hopes to show that even if you're not in a Volvo, it's got your safety in mind. LifePaint is a reflective spray to make cyclists more visible, but what do they think to this low tech solution?