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  • What's going to get Boomers out of the house and into the park?
  • What's going to get Boomers out of the house and into the park?
    Ed Yourdon, Creative Commons (2015) ©
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Why do Boomers work out?

Boomers are shying away from the gym, with more than half avoiding regular exercise. With obesity and diabetes rates on the rise, older people are more health conscious than ever. How can the right mix of motivation and rewards tap into this lucrative demographic's desire to keep fit?